I’m scared of dying. I’m guessing you are, too. I’m scared because I don’t know what happens after. I’m scared that I'll never see my loved ones again. I’m scared because I feel alone in facing the decline in my fitness, body, and health. The idea of giving up the active life I currently live is terrifying. My objective is clear: I want to live harder, longer.
After selling The Athletic to the The New York Times in 2022, I spent a ton of time with my family. In addition to making tons of boxed lunches (we had two kids under 4 at the time), I spent time reflecting on what was a tough but amazing journey. I had no idea what I’d work on next, but I knew that there would be something. I took advantage of my lighter schedule to focus on my health, spending more and more time at the gym and on the trails. The last time I invested so much in my fitness was when I was building products for endurance athletes back in 2011 at Strava. Only now I was over a decade older and hyperaware of the effects of aging. That, along with my fear of dying, led me pretty quickly to where we are today.
Today, I’m excited to announce Eternal. Our goal is to redefine what healthcare looks and feels like for the physically active and “mostly healthy” population. We’ve raised a $13.25M seed round. The round was led by Lightspeed Venture Partners, co-led by Courtside Ventures, Treble Capital, and Next Ventures. Other investors include Founders Fund, Terrain, Jazz Venture Partners, Precursor Ventures, Bling Capital, Flare Capital Partners.
We’re in the early innings of a movement where the most proactive are taking ownership of their own health. Ignored by our modern healthcare system, they’re running their own scans, tests, and blood labs. They’re hiring concierge support. Some are even running experiments on their own bodies in the pursuit of a longer, healthier life. I’ve personally participated in this empowerment movement, doing a ton of this stuff on my own, and I have uncovered many ways to improve my life now and in the future. Yet the deeper I go, the murkier it gets. I’m overwhelmed with tactics, hacks, supplements, workouts, scans and never feel quite sure about what to spend my time, effort, and money on.
Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.
Sun Tzu
At Eternal we’re building elite teams of medical doctors, coaches, and specialists like nutritionists, behavioral scientists, physical therapists, and more. Their primary goal is to accompany you so you never feel alone on this journey. So you have the strategic guidance, the optimal pathways and protocols to get there. To tell you the truth about where you’re at and hold you accountable to get better. Imagine leaving the doctor’s office with a set of clear, measurable goals and plans to achieve them.
We’re building facilities in San Francisco and New York City where we can measure everything we (and you) need to take control and add just the right amount of rigor to your journey to live harder, longer.
We’re also building sport-specific care teams to customize your journey even further. We’ll launch with bespoke practices for runners, cyclists, triathletes, and gender-specific practices for general fitness oriented women and men. Our goal is to connect your fitness, health, and aging goals into one cohesive strategy. A strategy unique to you; constantly adapting to your changing state, goals, age, injuries, and infused with the best practices in science, medicine, and sport. Whether you’re an elite or lifestyle athlete, we can’t imagine devising a successful aging strategy without deeply understanding and reflecting your athletic life.
After building and leading two successful consumer subscription businesses, each growing to millions of paid subscribers, I’m excited to build a third. A membership that is meant to be at your side until you die, helping you take control of your aging process. The Eternal membership will include:
A dedicated care team that helps you manage all aspects of your health & fitness.
A group of world-renowned experts that will review your results when clinically relevant. We're initially working with female-focused exercise physiologist and nutrition scientist Dr. Stacy Sims, Director of Sports Medicine & Performance at the Golden State Warriors Rick Celebrini, sleep expert Dr. Cheri Mah, behavioral change specialist Dr. Heather McKee, former professional runner and coach Lauren Fleshman, and former professional cyclist and coach Andrew Talansky. More experts will be joining the team this year.
Comprehensive diagnostics that include detailed bloodwork, DEXA scans, VO2 Max and lactate threshold testing, plus custom strength, power, mobility, and balance tests.
Robust personalized and deeply editorialized reports on where you stand, using benchmarks for your age, gender, and sport preferences.
Science-backed goal setting process to deliver the improvements you want to see.
Science-backed blueprints to help you achieve your goals.
Frequent accountability checks with our care team.
Regular meetings with your coach and other care team members.
In-person events.
We are launching later this year and our waitlist is open today; join us at eternal.co. Also, we’re hiring.