Announcing Eternal Foundations
The foundational blood lab for athletes - fueling & supplement plans and a comprehensive health check for $499.
Primary care is so broken, people are lining up to pay out of pocket to give dozens of vials of blood just to feel in control.
I’ve been there, and maybe you have, too. The results come in, and suddenly you’re toggling between an incomprehensible blood panel and ChatGPT, trying to decode words you’ve never seen before. Eosinophils? That can’t be real. Are you dying or just dehydrated? Liver failure or a heavy lift day? Seasonal allergies or something serious? Your confidence fades with every self-diagnosis. What felt solid now feels like quicksand. What do you do next? Where do you focus your time, effort and attention?
Today, we’re announcing our next product: Eternal Foundations. It’s the foundational blood lab for athletes and it’s $499. It’s going to help you in these very specific ways:
Fueling: You can connect Strava (and other wearables soon) to your Eternal account so our clinical team can understand your fueling needs based on your level of activity - the timing, volume, and intensity. You’re going to learn a ton about exactly how what you need on long days, hard days, and rest days.
Supplements: We’re going to review and alter your supplement stack so you can perform at the highest level. Our recommendations are deeply rooted in proven science and personalized based on your age, gender, activity level, and blood results.
Performance Health: Are you properly hydrated? Are you suffering from low energy availability or overtraining? We break it down simply and concisely for you.
Heart Health: Heart disease is still the leading killer of Americans and being fit and active doesn’t mean you’re out of the woods. We’re going to keep you decades ahead of your age by optimizing your heart health.
Metabolic Health: Athletes have unique fueling needs, often leading to metabolic issues that can become serious health issues down the road. We’re never going to let you stray from metabolic mastery.
Hormonal Health: Athletes push their bodies to the limit and we’re going to make sure hormones are working for you and not against you.
Benchmarked for Athletes: Existing healthcare only cares that you’re active to check a box, we benchmark all our biomarkers to those who lead an active life. What might be normal for the general population, might not be normal for someone pushing the limits.
At Eternal we’re not building a product for everyone, we’re building for people who demand a ton from their body — people who invest time, energy, and their identity into their favorite sport, activity, and lifestyle. That focus allows us to deliver something rare: healthcare that is concrete, actionable, and immediately impactful. Healthcare that will materially change your life for the better.
If you’re ready for concrete and actionable guidance to support the demands you make of your body, we’re ready for you.